Gamechanger in Women’s Healthcare, Yoppie, chooses PK to build their online business

Press Release

“We chose to work with Prospect Knight because we believe they are the best agency to deliver scale through performance marketing”.

Logan Estop-Hall, Chief Commercial Officer – Yoppie

Yoppie is a DTC subscription-based, organic period care and PMS solutions provider that is using smart tech to enable women to not only customise and manage their menstrual care, but also to better educate themselves while they do it.

By offering personalised product recommendations, science-backed health content, sustainable period and menstrual care products, plus letterbox delivery – Yoppie and its subscription services are paving the way for a future where menstrual care management conveniently fits into the lifestyle of today’s modern woman.

Prospect Knight is providing a broad spectrum of online advertising services to Yoppie, focusing on Paid Search and Social Media to help reach their target audience, and help to educate women on Yoppie’s product offering.

Logan Estop-Hall, Chief Commercial Officer from Yoppie commented, “We chose to work with Prospect Knight because we believe they are the best agency to deliver scale through performance marketing”.

The activity Prospect Knight is providing is focused on direct-response and will drive new subscribers for Yoppie in alignment with the business growth plans. Prospect Knight, even in these early stages, have already helped Yoppie to expand on their marketing channels;

“It’s been really exciting working on Yoppie over the past quarter, going through a period of growth and channel expansion has been both challenging and rewarding. Working with a talented in-house team has allowed us to take all of our online advertising campaigns to the next level”, Conor Maurice, Senior Online Advertising Manager.

Prospect Knight consider themselves not just an agency, but an extension of each of their clients’ in-house marketing teams; “Yoppie are the perfect client for us. They are an exciting tech product, backed up by a talented in-house team with significant growth ambitions. We’re excited to be on this journey with them”, Marcus Knight, Co-founder Prospect Knight.

About Yoppie
Yoppie provides personalised menstrual care solutions that enable people to take control of their menstrual health.

By offering personalised product recommendations, science-backed health content, sustainable period and menstrual care products, plus letterbox delivery – Yoppie and its subscription services are paving the way for a future where menstrual health management conveniently fits into the lifestyle of today’s modern woman.

About Prospect Knight
Prospect Knight is a customer marketing agency helping companies to maximize revenue from their existing customers whilst also acquiring new ones. We do this through Online Advertising (PPC, Display, Social Advertising and remarketing) and CRM (Email, SMS, Direct Mail). With a combined 30+ years of production and agency experience, they are proud to provide cutting-edge marketing to brands they love.

For more information please contact rachel@prospectknight.com

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