Who Do You Think They Are? Knowing Your Audiences

Marketing is ultimately about human beings, not simply keywords and data. Although the latter two do have to be factored in, they should not be the sole focus of your marketing. 

The key takeaways:

  1. Use the tools you have available: Google Analytics and CRM for example. Make CRM the nuts and bolts of your business.
  2. Look at like audiences. Find a good audience, get the lookalike audience and scale it. This is all feedback from your CRM.
  3. Get a coffee booked in with your CRM manager. CRM is a powerful tool and should not be looked down on.
  4. “You can’t be doing effective marketing if you haven’t got a good grip on your CRM strategy.”

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