The performance of online advertising was positive when PK first spoke with Prévu, but before they were ready to ramp things up further, we identified a number of fundamentals that needed attention in order to make the accounts more efficient and scalable. (Product Feed needed work, outdated remarketing assets, account structures etc)
Additional to the work on acquiring new customers, there was room for improvement in how they engaged existing customers to maximise recurring revenue and lifetime value.
With the PPC account, we adopted a bottom-up restructure which enabled the team to better bid on target keywords with more specific ad copy. The focus was on hero clothing items the brand is most known for with regular keyword mining to support efficiencies.
Social advertising benefitted from wider targeting, allowing the brand to be introduced to new audiences. A full-funnel account structure was employed, making the most of dynamic ad formats along the purchase journey. This meant more strategic and tactical ad management, responsive to the time of year, commerce events and brand clothing drops.
To engage the existing audience and Jake Hall’s personal followers, a clothing Hotline was created – a dedicated opt-in SMS community for fans to be the first to hear of new product launches. With automation and creative campaigns that feel personal and one-to-one, click-through rates from SMS have surprised us all.
PK have helped me and my team move our business to the next levelJake Hall, Founder