The main goal of the project with Future Fit Training was to come in as a short-term partner and improve growth and efficiency with the day to day running of their three PPC accounts.
Secondly, Future Fit Training’s business strategy was to bring the PPC management in-house. Consequently, a large part of the project was the handover making sure the transition from agency to in-house was seamless.
When it came to the technical PPC work, the main issue of the account was the amount of traffic going through a small number of Broad Match Modified keywords.
The main work was adding numerous exact keywords to the account. As a result, this gave us much greater control of our ad copy as well as CPCs. In turn, this enabled us to see clearly which keywords worked and failed; this was not possible with the broader keyword set.
When it came to the transition from agency to in-house, both parties worked cooperatively to ensure a seamless transition. In order to ease communications, we created a slack channel for general discussions, whilst meetings were set up to make sure any problems were dealt with before the contract concluded.
Cost per lead -25%
Leads +19% YoY
Future Fit Training have maintained performance in-house