Creating leads for a Yoga teacher school

The Refinery School of Yoga is a fully accredited Yoga Alliance 200 hour programme. Find out how we identified potential customers and drove them to sign up to an upcoming course.

The brief

The Refinery School of Yoga needed support to increase registrations to their upcoming teacher training course. Being a relatively new school in the market, our first objective was to improve awareness of the school, and why it was better than the alternatives. Following this, our Search and Social strategy focused on driving highly relevant to people to the landing pages in order to generate qualified leads and eventual sign-ups.

The approach

We first ran a series of awareness driving activity across Facebook and Instagram, honing in on the relevant audiences (Both interest and geographical) for the course type.

The awareness driving activity successfully drove website traffic which in turn fueled our remarketing strategy.

The final tactic used in this project was Google Adwords – Being visible to the aspiring Yoga teachers as they searched for their local courses was essential.

The results

  • The course was fully booked within 2 weeks of launching

Working with PK was amazing!
Zoe, Founder

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