Rhys's 2023 eCommerce Predictions
Happy New Year everyone. As we begin 2023, let's consider the trends and developments that will shape the future of the e-commerce...
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How DTC brands are taking TikTok by storm
Are you new here? Yea! Well, we’re diving into the social world’s fastest growing platform, TikTok. For those of you who didn’t pick up...
- 4 min
7 steps for a successful Welcome Flow
WELCOME! To the 7 steps for a successful welcome series flow. For new customers that sign up to your mailing list, a welcome journey is a...
- 4 min
Acquisition and loyalty: From silos to marketing success
New Digital Age interviews Prospect Knight Co-Founder, Luke Knight, on the do’s and don’ts of acquisition and loyalty marketing today....
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Test to impress: How simple A/B testing can increase your database
We’re big believers in testing, testing, and more testing. It’s crucial to spend time testing different audiences and how they behave to...
- 3 min
How to influence change at work
Whether you’re trying to get your team to fill timesheets or trying to convince clients to stop planning last-minute sales — managing...
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One simple skill to listen better - and 3 reasons why it works
We’re listening every second of a waking day, so it’s not often something we think of as a skill. However, the type of person who takes...
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2022 Marketing Predictions
Hello 2022! We hope everyone enjoyed their festive season, however you decided to celebrate it. Even though many of us may feel like...
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Automated email flows you NEED to drive more revenue
Have you ever been shopping online, add a product to your cart because you like it and a few hours later you magically receive an email...
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Black Friday 2021: A new approach
We all know the immense chaos that comes with Black Friday. The typical tradition was for shoppers to go out at midnight, wait in...
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How to conquer the iOS14 update as a marketer
A big discussion over the past several months in the marketing world has been Apple’s iOS 14 update, which has been a tackling challenge...
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The comeback of 2021: Direct Mail
You’ve got mail! In your actual letterbox, that is. While it’s been widely acknowledged that the pandemic has amplified many existing...
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CRM: More than just email
Customer relationship management, or as we call it – CRM – is an open book when it comes to new opportunities for your business. You hold...
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Pinterest: The biggest sales-driving social platform
Do you think Pinterest is strictly a source of inspiration for recipes, home DIY projects, and beauty looks? Time to think again. In this...
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Coaching technology platform, Ezra, chooses PK to ramp up customer acquisition
Press Release “Choosing to work with Prospect Knight was an easy decision after our initial discovery call. The team understood where we...
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Gamechanger in women's healthcare, Yoppie, chooses PK to build their online business
Press Release "We chose to work with Prospect Knight because we believe they are the best agency to deliver scale through performance...
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5 Reasons for using SMS marketing in 2021
SMS — Short Message Service, or simply texting — provides businesses the opportunity to connect with customers where they are spending...
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Shifting strategies: Why acquisition and loyalty marketing are two sides of the same coin
This past year has been brutal for many businesses but few less so than retail. In the past months we have seen the demise of once-loved...
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What happens to your business if social media vanishes?
Hypothetically, what would happen to your business if your Social Media following vanished? This situation was a genuine one for Donald...
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Why the iOS14 update is important for marketers
There’s a significant change coming with Apple’s iOS14 update scheduled for early 2021. Within the Facebook and Instagram apps (and any...
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Dispelling some myths about remarketing
First things first, let’s try our best to put the debate to bed. Is it remarketing or retargeting? Technically, we believe retargeting is...
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Working 24/7: 4 effective B2C automations
Here's a list of 4 marketing automation streams that will significantly improve your business. With such a broad topic we opted to focus...
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Preparing for Black Friday
Black Friday grows larger and larger every year, and as a direct result of Covid-19, we are expecting to see even larger growth figures...
- 2 min
Google's digital tax service
A quick update in regards to an email you’ll likely have received from Google recently, in regards to the taxes you pay on your Google...
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