HELPING AN ESTABLISHED FASHION BRAND LAUNCH THEIR D2C OFFERING

From couture one-of-a-kind red carpet styles, to cocktail dresses, and special occasion gowns, Mac Duggal has become one of the most sought-after names in women's luxury evening wear.

The brief

Wanting to evolve with today’s digital age, we aided Mac Duggal in building their first e-commerce website from the ground up; supporting the new website with online advertising, including search and social; and setting up their CRM.

The approach

A new e-commerce website needs to be supported with online advertising to drive growth, so developing a multi-channel strategy was key. We first focused on capitalising on existing search demand using a combination of paid search and shopping. Then, the focus was to drive new demand by reaching out to new audiences with social prospecting. The results of the first 6 months have exceeded our expectations, with the size of the account almost doubling each month so far.

Check out these awesome stats from August vs. September 2021:

The results

  • +20% increase in revenue from Google Ads

  • +42% increase in revenue from Facebook Ads

  • +31% increase in revenue from Pinterest Ads

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