Benefits of SMS Marketing and the compliance you need to know

SMS marketing has an impressive open rate of 98% and it’s read in the first three minutes. Yes, you read that right, ninety-eight! Astonishingly, only 17% of brands use SMS as part of their marketing strategy…

It’s predicted the average person is exposed to 1,700 ads every month. Online and offline, we all consume a form of advertising at any given moment.

You may not be able to recall all of those ads because of a phenomenon called banner blindness; humans consciously or unconsciously ignore ads on the websites they visit. Think of it as the ad-blocker of your mind.

How can you scream individuality in such a saturated world? Is there a platform where you can instantly grab someone’s attention, other than creating high-quality content that stands out? There certainly is. And that platform is SMS.

SMS marketing has an impressive open rate of 98% and it’s read in the first three minutes. Yes, you read that right, ninety-eight! Astonishingly, only 17% of brands use SMS as part of their marketing strategy.

Texting isn’t a new ground-breaking platform or app where engagement is through the roof but it’s strong enough for your audience to hear you as clear as day as if you were whispering in Oxford Street.

Here are some rules to follow before you dive into SMS marketing.

  1. Consent is your best friend. You must ensure they have given you consent before you communicate with people through text. Just because you have their phone number doesn’t mean they agree to receive texts from you.
  2. Give them a clear way to opt-out.
  3. Stay relevant and deliver value. If they’ve agreed to receive appointment reminders, don’t send them promotional offers or flash sales.
  4. Don’t be obsessive. Send messages during normal hours and limit the number of texts you send – no one likes a clingy person.

But, wait – there’s more! We’ve covered the grounds of the success rate and guidelines, let’s not stop there. On top of being one of the most cost-effective marketing channels you can use, you don’t have to work your way around an algorithm. Your audience will receive your message instantaneously.

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