People are spending too much time growing social communities and not enough time building a 1st party customer database. Emails, phone numbers and postal addresses are the most valuable currency in marketing.
In this episode of #PKweekly Luke talks to Rhys about how businesses need to put more focus on their CRM strategy – with more customer data comes an array of opportunities across Online Advertising, Email marketing and Direct Mail.
If you’d like to acquire new customers and keep them for longer...
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