Enhanced Privacy Protection: iOS 17 Automatically Removes Tracking Parameters.
Introduction: With the release of iOS 17 and macOS Sonoma, Apple continues prioritising user privacy by introducing new features that...
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Unlocking Growth in the Fashion Industry: The Power of Performance Marketing and CRM
Introduction: The fashion industry is no stranger to challenges, and the State of Fashion 2023 report by The Business of Fashion...
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Step into the Future of Fashion: Virtually Try on Clothes with Google's New AI Shopping Feature
Introduction: The fashion industry continuously evolves to enhance the shopping experience in a world driven by technology and...
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Understanding How Instagram's Algorithm Works: Insights from CEO Adam Mosseri
Introduction: Instagram, one of the leading social media platforms, recently provided valuable insights into its algorithm through CEO...
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Bing's Rise: From Underdog to 100 Million Daily Users
Introduction: Microsoft's search engine, Bing, has defied sceptics by reaching 100 million daily users. Yusuf Mehdi, Microsoft's...
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Unleashing the Power of Customer Lifetime Value: Strategies to Drive Growth and Loyalty
Nurturing lifetime value goes beyond short-term conversions and requires marketers to visualise the bigger, long-term picture....
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Rhys's 2023 eCommerce Predictions
Happy New Year everyone. As we begin 2023, let's consider the trends and developments that will shape the future of the e-commerce...
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How DTC brands are taking TikTok by storm
Are you new here? Yea! Well, we’re diving into the social world’s fastest growing platform, TikTok. For those of you who didn’t pick up...
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Helping an established fashion brand launch their D2C offering
From couture one-of-a-kind red carpet styles, to cocktail dresses, and special occasion gowns, Mac Duggal has become one of the most...
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7 steps for a successful Welcome Flow
WELCOME! To the 7 steps for a successful welcome series flow. For new customers that sign up to your mailing list, a welcome journey is a...
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Acquisition and loyalty: From silos to marketing success
New Digital Age interviews Prospect Knight Co-Founder, Luke Knight, on the do’s and don’ts of acquisition and loyalty marketing today....
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Acquiring new homes and customers during the pandemic
Renting a home should be as easy as buying your shopping online - right? Unfortunately, not always. That’s why Spotahome was born; an...
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Test to impress: How simple A/B testing can increase your database
We’re big believers in testing, testing, and more testing. It’s crucial to spend time testing different audiences and how they behave to...
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Improving health, customers, clicks, and all things CRM
Swisse is a leading global wellness brand on a quest to help people naturally move more, eat better and live balanced lives. Being...
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How to influence change at work
Whether you’re trying to get your team to fill timesheets or trying to convince clients to stop planning last-minute sales — managing...
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One simple skill to listen better - and 3 reasons why it works
We’re listening every second of a waking day, so it’s not often something we think of as a skill. However, the type of person who takes...
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Building a brand in a new market
CBII’s purpose is simple: to help you feel your best, naturally. They harness the power of the hemp plant to help restore balance to your...
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2022 Marketing Predictions
Hello 2022! We hope everyone enjoyed their festive season, however you decided to celebrate it. Even though many of us may feel like...
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Automated email flows you NEED to drive more revenue
Have you ever been shopping online, add a product to your cart because you like it and a few hours later you magically receive an email...
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Black Friday 2021: A new approach
We all know the immense chaos that comes with Black Friday. The typical tradition was for shoppers to go out at midnight, wait in...
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Winning back customers in a dog-eat-dog world
Butternut Box is the UK's home for fresh dog food delivery. All of their healthy, freshly prepared meals are delivered direct to your...
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How to conquer the iOS14 update as a marketer
A big discussion over the past several months in the marketing world has been Apple’s iOS 14 update, which has been a tackling challenge...
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Acquiring customers for an international sports retailer
Read on to learn how PK is helping an international sports apparel company achieve new levels of growth through online advertising. The...
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The comeback of 2021: Direct Mail
You’ve got mail! In your actual letterbox, that is. While it’s been widely acknowledged that the pandemic has amplified many existing...
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