Dear Frances has built an international following and is recognised by fashion influencers, editors and celebrities including; Selena Gomez, Kendall Jenner, Sienna Miller and Katy Perry. Read on to see how we helped them achieve further growth.
Image source: Dear Frances
The Brief
With Dear Frances already seeing very fast growth, our role was to explore new areas of opportunity to push the growth even further. The desire was to maintain the brand feel of sustainable luxury craftmanship whilst continuing to expand into new audiences and territories.
The requirements was for Search, Display, Video and Shopping.
The Approach
We began by undertaking a full restructure of the accounts by crossmatching negatives to funnel the traffic to specific ads of choice. This very quickly increased the quality score and impression share which led to impressive YoY growth.
The Shopping Feed was updated with SEO-friendly Shopping Titles. This resulted in huge brand awareness through an uplift in clicks from generic searches which also positively reflected in Search and Social.
We introduced video campaigns to add the brand awareness activity, using YouTube we were able to reach new audiences and further grow new customer acquisition.
The Results
310% increase in conversions YOY
418% increase in revenue YOY
ROAS improved by 200% YOY
"The Prospect Knight team are extremely experienced and skilled with the many facets of Google. Delivering strong results and open and flexible to try new products and strategies. We see them as a valuable extension to our team as we rapidly scale our digital marketing campaigns."
- Scott O'Connor, Managing Director
