CRM Team Lead

ABOUT THE JOB

ABOUT PK

We’re a customer marketing agency specialising in providing Online Advertising and CRM solutions to brands we love. A family-formed boutique agency has grown into a tight-knit team of experts who live and breathe marketing.

YOUR POSITION

You are an experienced and guiding member of the CRM team. You will lead by example by nurturing the highest quality relationships with your clients, delivering world-class marketing strategies that align with their goals. You have the responsibility of deciding how your team approaches client work, and you will be flexible between hands-on and hands-off management, depending on what the situation needs. By doing all of this successfully, you will play a key role in achieving our overall company goals.

DAY TO DAY

You’ll be looking after the existing client base which is a varied group of clients and as you’d expect they have a wide range of business objectives which has a knock-on effect as to what we need to deliver for each of them. You’ll also be responsible for the current team in place.

As someone that eats, sleeps and breathes CRM you’ll understand the role that this channel plays within the business including CRM strategy, setup and segmentation (technology and tagging strategies) as well as how to utilise audiences for online advertising (Lookalike audiences etc). You’ll have in-depth knowledge of different tech stacks so setting up triggers or automated emails based on behaviours will come as second nature to you. You’ll have a flair for creating email templates that have the look and feel of the client you are working on whilst the copy will be reflective of their tone.

Regular reporting on performance is an integral part of our client relationships, you’ll be comfortable generating reports and explaining what they mean. As such you’ll lead client meetings or collaborate with the PK client lead as appropriate.

Strategy plays a big part in the account management of clients so it’s key we stay ahead of the game. Through regular meetings and working on client campaigns you’ll be able to develop campaign calendars and plan concepts that meet the client’s requirements. 

You will also be involved at all stages of Business Development, from preliminary research on prospective clients to presentation prep and the actual pitch.

ACCOUNTABILITIES

Exceptional standard of client work

Knowing your clients inside and out

Developing junior members of the team

Working toward the company vision

Nurturing strong client relationships

Developing your strategies with clients

Refining client communication skills

Developing your own skillset

Giving constructive feedback

Collaborating with other teams

THE IDEAL CANDIDATE

Be inquisitive and ambitious

3+ years of relevant experience (Klaviyo experience is a bonus)

Data-driven and analytical mindset

Have an eye for creative

Be organised and deadline orientated

Ability to train and lead junior colleagues

Keen to develop business acumen

Passionate about business and marketing

Strong people and communication skills

BENEFITS

25-day holiday + bank holidays

1 extra holiday each year of service

Monthly team socials

Competitive salary

Pension scheme

Flexible working hours & location (Office location is London)

If you are interested in this role and you think we need to hear from you, get in touch here

If you’d like to acquire new customers and keep them for longer...

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